On 23 March National Breast Cancer Foundation (NBCF) ambassador Fiona Welsh launched a pink haul truck at Norwich Park Coal Mine near Dysart in Central Queensland, to remind the mine’s employees and their families to support breast cancer research.
The initiative was made possible thanks to the tripartite support of mine owner BMA Coal, mining contractor Downer Mining (who own the Caterpillar 793F truck), and manufacturer of the truck’s tray and Austmine member Duratray International.
On 23 March National Breast Cancer Foundation (NBCF) ambassador Fiona Welsh launched a pink haul truck at Norwich Park Coal Mine near Dysart in Central Queensland, to remind the mine’s employees and their families to support breast cancer research.
Hautruck No. 348 now sports a tray that is bright pink - the colour that has become widely linked to the breast cancer cause. Standing out from the yellow trucks that comprise the rest of the fleet, it cannot fail to attract attention whenever it drives past.
The initiative was made possible thanks to the tripartite support of mine owner BMA Coal, mining contractor Downer Mining (who own the Caterpillar 793F truck), and manufacturer of the truck’s tray and Austmine member Duratray International.
Carole Renouf, CEO National Breast Cancer Foundation, said: “It’s wonderful to see a traditionally male-dominated industry like mining get behind the breast cancer cause. It is a testament to the fact when someone is diagnosed with breast cancer the lives of their loved ones are also directly affected. The pink truck will go a long way to helping us highlight to rural and remote communities the importance of being breast-aware and also of funding breast cancer research.
“We hope that when people see the eye-catching pink mining truck they will be encouraged to support NBCF in its efforts to achieve no more deaths from breast cancer, better treatment and ultimately prevention.”
Breast cancer is one of the most commonly occurring cancers in Australian women, with approximately 14,000 new cases expected to be diagnosed this year. But thanks to excellent research, deaths from the disease have decreased by 27 per cent since 1994, with more women knowing the benefits of early detection and an increase in treatment options.
The NBCF is the leading national not-for-profit organisation that is dedicated to supporting and promoting high quality research into the prevention, detection and treatment of breast cancer. Since being established in 1994, it has awarded more than $74 million to approximately 300 breast cancer research projects across Australia.