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Reaching your international Customers - Growing your export business, webinar 4

Event Begins: 15 Nov 2017 12:00 PM   Ends: 15 Nov 2017 1:00 PM
Venue: Online





Reaching your international



This webinar will look at how to reach your international customers through the most effective marketing and communications channels. It will explore business development avenues, and discuss how to leverage tradeshows. 

Topics to be discussed include:

  • Export marketing;
  • Leveraging tradeshows
  • International business development
  • Cultural considerations
  • Austrade’s Export Marketing Development Grant (EMDG)


  • Sandra Gillanders, CEO, Hy-Performance Fluid Power – Exporter Case Study
  • Richard Yabsley, Director, Bacchus Associates – Accessing the Export Market Development Grant


About the Speakers

Rick Yabsley, Director, Bacchus Associates has over 30 years experience as a Chartered Accountant and SME specialist. He is a Director of Bacchus Exports, an export advisory entity and regular shipper of goods (food and beverages, building materials and specialist chemicals) to the South Pacific and beyond. Rick is also a registered Tax Agent and an Austrade Code of Practice Export Grant Consultant. During this time, Rick and his team have assisted in the preparation and lodgement of over 1000 successful Export Market Development Grants.

Sandra Gillanders, CEO, Hy-Performance Fluid Power her current role encompasses responsibilities in strategic planning, business growth and development, risk management, business management, HR, and financial control.  

Hy-Performance Fluid Power is a global specialist in a niche, improving and supplying OEM hydraulic components for blast hole drills to outperform OEM components at lower cost saving their mining customers millions per drill in expenditure and increasing availability and productivity.  Their customers operate in coal, gold, diamond, copper, iron ore, nickel, zinc, silver, uranium and minerals mines and are  spread across Australia, the Pacific, Asia, Russia, Africa, North  America, South America and the EU.

As a strategic and transformational leader, Sandra has successfully led the organisation through major change from a small family business to global best practice, attested by the company’s numerous recent wins in national awards.  The business has not only weathered the mining industry downturn, but is a global brand with international representation experiencing business growth.

Sandra’s business and leadership acumen is independently recognised through her awards in entrepreneurship, business champion, twice as Telstra Businesswoman of the year and recent winner of four global International Stevie Awards for women in business.


Growing Your Export Business Webinar Series

This webinar is part of a 5-part series to help build and grow your export business.  These webinars are tailored for METS and OGER companies who:

  1. are considering expanding offshore and would like to commence their export journey; or 
  2. are currently exporting and would like to grow their export markets further

This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneur's Programme in collaboration with Austmine.


See details on the other upcoming webinars:

Developing an Export Strategy  |  Export Planning and Preparation  |  Export Market Entry and Partner Considerations  |  Reaching your international Customers  |  International Opportunity Outlook



 This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneur's Programme in collaboration with Austmine.




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