Wednesday, 1 April 2020
Export event Date: 26 Mar 2020, 12:30 PM - 26 Mar 2020, 1:30 PM
Marketing & Communications Tribe: Digital B2B Marketing Trends Webinar Panel
Austmine Limited
/ Categories: Webinars

Marketing & Communications Tribe: Digital B2B Marketing Trends Webinar Panel

Digital marketing trends evolve every year and the past decade was shaped by new technologies and impacted by the dramatic rise of social media platforms.

Make sure you're on the front foot for the next decade with our Digital B2B Marketing Trends Panel.

Expert panellists will provide their own insights on what is next in METS marketing, B2B marketing trends and digital marketing. This is a fantastic opportunity to learn about new strategies, technologies and approaches from some of the METS sectors most distinguished marketing leaders.

Expert Panellists

Kristy Hunter, Director & Marketing Specialist at Hunter Marketing Co.
Andrew Valler, Senior Manager, Global Marketing Communications at Orica
Jane Ball, Manager, Global Marketing Communications at Maptek

Speaker Information

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Kristy Hunter, Director & Marketing Specialist, Hunter Marketing Co.

Kristy is the Director and Head Strategist at Hunter Marketing Co., an agile and strategic marketing consulting agency based in Brisbane. Kristy and her team guide, support and integrate with responsible METS leadership teams who want to advance their business and market position. Kristy's 20 years of marketing experience is diverse and holds a unique skill set that enables her to solve complex business problems effectively and creatively. Kristy provokes thought and pushes boundaries when it comes to creating marketing strategies for clients, her approach is always a holistic one across digital and traditional marketing, and every marketing solution is personally tailored to the specific needs of each business she partners with. Kristy's goals are simple; to always give value, to build exceptional relationships and to uncomplicate marketing by providing the clarity, direction and support businesses need to get real and measurable results.

Kristy's distinct knowledge and skillset spans across digital and traditional marketing and advertising, corporate communications, public relations, social media marketing (paid and organic solutions), website (SEO), email marketing, video content marketing, and production, photography, copywriting, branding and design.

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Andrew Valler, Senior Manager, Global Marketing Communications at Orica

Andrew is a highly motivated, passionate, and performance-driven digital marketing, communications, and stakeholder management professional with over 17 years of experience. He specialises in marketing communications and stakeholder management strategies that protect, build and define brands and organisations.

Andrew leads Orica’s Global Marketing Communications including brand positioning, and the development and execution of our products and services category communications strategies into the global mining, quarry, and construction markets to improve end-user purchasing behaviour for both standard and differentiated customer offers. He also leads and executes Orica’s Global Customer Experience and Insights program, based on the Net Promoter Score (NPS) framework, to better understand what is important to customers and develop stronger customer relationships, optimise customer experience’s and drive greater customer loyalty.

Andrew has extensive knowledge and experience across a full range of marketing, communications and stakeholder management services including market research, strategy, media and public relations/outreach, digital, website and creative development, social media and collaboration tools, mobile, search engine marketing, insights and analytics and more.

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Jane Ball, Manager, Global Marketing Communications at Maptek

Jane Ball is the Global Manager of Marketing Communications for global technology solutions provider Maptek. Jane has a degree in Journalism from the University of Canberra, and has witnessed the revolutionary impact of near-instant digital communication on culture, commerce and technology over the last 30 years. Highlights of Jane’s career at Maptek include supporting the awe-inspiring team of industry experts who collaborated to free the trapped Chilean miners in 2010, and winning technology innovation awards for Maptek laser scan survey and monitoring systems. Jane lives and works in Adelaide where Maptek is headquartered.

Webinar Details

Date: Thursday 26th March 2020
Time: 12.30 - 1.30pm AEDT
Cost: Free

Please note this webinar is a part of Austmine's Marketing & Communications Tribe and as such registration is only open to members.

You must login to the member portal to register. Please contact nicole.colomb@austmine.com.au if you need assistance.

If you have any questions about the Tribe, please contact jessica.tyrrell@austmine.com.au.

Export event Date: 26 Mar 2020, 12:30 PM - 26 Mar 2020, 1:30 PM
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