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Webinar Recording: Export Planning and Preparation - Growing your export business, webinar 2

Webinar Recording: Export Planning and Preparation


This webinar explores, developing a product or service “plan” as part of your broader export strategy. It emphasizes the importance of taking a customer-centric approach to adapting your offer to international customers. New export concepts are also be explored, including export logistics, Incoterms and the role of a freight forwarder.


Topics discussed include:

  • Sources of information
  • Barriers to entry

  • Positioning

  • Translating your offering offshore

  • Customer needs and requirements

  • Evaluating your product/service characteristics


  • Anthony Holzwart, Business Facilitator, Austmine - Translating your offering for export markets

  • Nikita Hall, Marketing Manager, Worldpoly -  Exporter case study


The webinar concludes with an interactive panel discussion with Anthony and Nikita, as well as Daina Kennedy, DB Schenker who provide insights into export logistics and how to get the most out of your freight forwarder.


View the Presentation Slides  

Export diagnostic

To assess your export capabilities, download and complete the questionnaire available here. Once completed, you can return the questionnaire to Austmine at info@austmine.com.au for an initial export consultation.

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