Webinar Recording: Content Marketing for METS
On 2nd July 2015, Austmine Membership and Communications Manager, Megan Edwards, delivered a live webinar for Austmine members on the topic of Content Marketing for METS.
This one hour webinar provides an introduction to content marketing for the Mining Equipment, Technology and Services industry and is available only for Austmine members. Specifically covered in the time is:
What do we mean by content marketing?
Understanding where to begin
Who is responsible for content creation?
Designing a content marketing strategy
How to take your content to market
How you can measure the success of your content
The webinar recording can be found here and Austmine members should email Megan to receive the password required into your inbox.
The webinar is relevant for small, medium and large METS looking to utilise content as a method for improving brand awareness, sharing thought leadership, generating leads or improving customer retention. Within the organisation, it is particularly pertinent to:
- Sales/Business Development