Henkel Launches New Global Packaging for LOCTITE Anaerobic Product Range
This was originally published by Henkel Australia.
Since the inception of the LOCTITE anaerobic product range, Henkel has partnered with many
businesses to make the assembly and maintenance world more reliable and provide solutions for
today’s manufacturers. In the process, the LOCTITE bottle has become the iconic symbol for quality,
high performance and innovation in adhesives technology.
To reinforce the LOCTITE promise of quality, reliability and our best in class sales and technical
support, Henkel is now launching a new bottle design for the LOCTITE anaerobic product range,
creating a unique brand identity across the globe. The new design features micro-engraving in two
textured areas and a micropatterned QR code, which gives the new bottle a distinguished look.
In addition, to simplify and ensure consistency of the LOCTITE brand, some minor cosmetic updates
to labels for all LOCTITE anaerobic products was implemented at the same time. The new upgrade
covers LOCTITE 50ml and 250ml threadlockers, thread sealants, gasket sealants, retaining compound
as well as 2-step structural Acrylic bottles.
Marco Battois, Head of Marketing for Adhesive Technologies at Henkel Australia and New Zealand,
explained, “The change in packaging started as an exercise to verify the authenticity of our product
range, so customers could be sure their product was not counterfeit. But it became an opportunity to
include more product detail and information for customers. By scanning the QR code, customers will
have access to the online portal where there is technical data, as well as How-to videos and a mobile
product selector guide.”
Marco also reassured that the product formulation, product performance, product ordering number
(IDH) were maintained the same. “The new bottle designs will not impact the way existing customers
apply the product to their equipment. The new bottles are compatible with the original hand
pumps,” Marco added. He also mentioned that Henkel were rolling out a number of innovations
along with the new packaging, including a new handheld dispensing pump and a new “rattler” or
“junker” machine that tests vibrational loosening.
“This will be used in our maintenance and repair workshops. These workshops are an integral part of
the training we provide, and the rattler enables us to create what we call the ‘LOCTITE moment’ –
this really shows the end user why they should be using the LOCTITE anaerobic products in their
maintenance practices,” Marco enthused.
“LOCTITE invented the anaerobic technology over 60 years ago. And the red bottle that contains
LOCTITE threadlocker adhesive is recognised worldwide. It is iconic,” Marco stated. “The brand is
recognised and established for being reliable. I could not be more excited about the re-launch of our
LOCTITE anaerobic product range with enhanced packaging. We are living in a moment that will become a historical event remembered for decades in shaping the future of LOCTITE branded
How does LOCTITE branded threadlockers help our customers?
Mechanical locking devices such as split washers, nylon nuts and flat washers were invented to solve
the common problem of loosening that happens in most threaded assemblies. The reality is that they
don’t maintain clamp load as assemblies “locked” with these devices often loosen under vibration,
thermal expansion and/or improper torque. LOCTITE branded threadlockers address this issue as
they can fill the gaps left in traditional fastening methods. After using LOCTITE branded threadlocker,
customers can expect less downtime, fewer complaints, greater efficiency and a safer working
The benefits of using a LOCTITE Threadlocker extend beyond just locking the bolt in place. It also
prevents corrosion and galling, provides excellent chemical and thermal resistance and actually
makes disassembly for maintenance easier. And one 50 ml bottle replaces over 800 standard
washers on the most common bolt sizes.
If you would like to find out more about LOCTITE Threadlockers, please visit Henkel Australia's website here.